Apple Books sales reports: a guide for self-published authors
How to read your Apple Books sales and royalty reports, where to find them, and how to see Apple Books numbers next to your Amazon KDP and Google Play sales.
Apple Books is one of the largest ebook stores after Amazon, but its reporting lives in its own place and on its own schedule — which makes it easy to neglect. Here’s how Apple Books reporting works and how to fold it into your wider catalog view.
Where Apple Books reporting lives
If you publish directly, your sales and trends are in Apple Books for Authors and the App Store Connect / iTunes Connect reporting tools. Apple provides sales and trends data and pays monthly once you pass the payment threshold.
If you distribute through an aggregator (Draft2Digital, PublishDrive, etc.), your Apple sales appear inside that aggregator’s dashboard instead.
What to look for
- Units and proceeds: Apple typically pays around 70% of list price; proceeds are what you actually earn.
- Currency and territory: Apple sells worldwide, so the same title earns in several currencies.
- Payment timing: Apple reports and pays monthly — a different rhythm from Amazon’s near-real-time estimates.
The hard part: comparing across stores
Apple’s monthly report doesn’t line up neatly with Amazon’s near-real-time numbers or Google Play’s reporting. To answer “how is my catalog doing?” you have to normalize three different formats and timelines.
A consolidated tracker does that for you. TrackingInk brings Apple Books in next to Amazon KDP and Google Play — sales, royalties, and reviews in one view — so Apple stops being the store you forget to check.
See Apple Books with your other stores →
Frequently asked questions
Where do I find my Apple Books sales report? In Apple Books for Authors / App Store Connect if you publish directly, or inside your aggregator’s dashboard if you distribute through one.
How much does Apple Books pay authors? Apple Books generally pays around 70% of the list price as proceeds, paid monthly once you meet the payment threshold.
Can I see Apple Books and Amazon KDP sales together? Yes — TrackingInk consolidates Apple Books, Amazon KDP, and Google Play into one dashboard so you don’t reconcile separate reports.